Pricing

Start free. Pay for depth.

The Essentials track is free for everyone, for good. When you want a track built for your role — or all 7of them — that’s what the paid plans are.

For individuals

One person, self-serve, cancel any time.

AI Academy Essentials

For getting started

Free

The complete Essentials track — practical AI fluency for everyday work.

Everyone track

  • The complete Essentials track — all three levels
  • Pathfinder and your AI Readiness Score
  • Daily challenge and review cards
  • A certificate at every level
  • Every artifact you build, kept in My Work

Track Pass

For one role, in depth

$149/ year

Everything in Essentials, plus one premium track of your choice.

Choose 1 of 7 premium tracks

  • Everything in Essentials
  • One premium track of your choice, all three levels
  • Capstone projects with rubric feedback
  • Track certificate on completion
Most popular

AI Academy Pro

For the whole catalogue

$299/ year

Every current and future public track.

All 8 tracks, current and future

  • Every track, current and future
  • All capstones, certificates and artifacts
  • Switch tracks any time
  • The tools library as it ships

Prices in USD, billed annually. Cancel any time — certificates and everything in My Work stay yours for good.

For organizations

Seats, an admin, your brand on the portal — set up with you, not by you.

AI Academy Teams

For a team learning together

$199–299/ user / year

Organization learning with administration.

All 8 tracks, current and future · unlimited seats

  • Every track for every seat
  • Seats, roles and invitations
  • Choose which tracks your people see
  • Progress across the team
  • Your logo and colours on the portal
  • Volume pricing by team size

Enterprise

For the whole organization

Customannual contract

The full Academy with enterprise functionality.

All 8 tracks, current and future · unlimited seats

  • Everything in Teams
  • Sign-in routing on your email domain
  • Your own subdomain and white-label brand
  • Dedicated onboarding and a named contact
  • Annual contract and invoicing

Government

For public-sector teams

Customannual contract

The Government-focused Academy, with public-sector requirements.

Everyone + Government tracks · unlimited seats

  • The Government track and Essentials
  • Verification-first framing throughout
  • Records and oversight in mind
  • Procurement-friendly contracting
  • Everything in Enterprise

Organization accounts are set up with you, not by you — a person replies within two working days, and you decide seats, roles and which tracks your people see.

Questions

The things people ask before they decide

What do I get for free?

The complete Essentials track — every level, every lesson, every artifact — plus the Pathfinder, your AI Readiness Score, the daily challenge and review cards. No card, no time limit.

What's a premium track?

Any track other than Essentials: Fresh Graduates, Small Business, Corporates, Consultants, Government, C-Level Executives, and Tools Mastery. Track Pass gives you one of your choosing; Pro gives you all of them.

Can I change my Track Pass track later?

Yes — once per subscription year. Your progress in the old track is kept, you just can't open new lessons in it until you switch back or move to Pro.

Do I keep my certificates and artifacts if I stop paying?

Always. Certificates are yours, and everything in My Work stays readable. Paid plans gate new lessons, never what you've already earned.

How do Teams seats work?

A seat is one person. Your admin invites people, assigns roles, and decides which tracks the team sees. Seats can be reassigned when someone leaves. Volume pricing depends on team size — that's the range you see.

Is there AI inside the lessons?

No. Every lesson, every interaction and every explanation — including the one you get for each wrong answer — is written and reviewed by people. The Academy teaches you to use AI well; it doesn't use AI on you.

Do prices differ by country?

Yes. Each region is served by a local partner who sets pricing in local currency. What you see here is the catalogue for this region.

The first track is free. Start there.

Most people know within two lessons whether this is for them. No card, no time limit.